Jessy Hanley
Product Management Executive
About Me
Experienced product management executive with extensive consumer and international eCommerce experience.- Email: jessyhanley@me.com
- Website: http://jessysworld.com
- Phone: 917.613.1005
- Address: New York, New York, USA
qualifications
Experienced product management executive with extensive consumer and international ecommerce experience.
Passionately drives cross-functional execution to ensure overall product performance against key metrics.
Proven 11-year track record of launching innovative products, ecommerce know-how and successful marketing
practices that result in a dramatic increase in conversion, user engagement and revenue. Demonstrated ability
to manage business needs, development and marketing initiatives. Brings an uncanny ability to build a highly
motivating culture that inspires and engages team members across all departments by providing a
compelling vision of the mission and ensuring all employees see how they fit into this strategy.
core strengths
- Agile Development (Scrum, Konbon)
- Iterative Improvements
- SEO and Analytics
- Business to IT liaison
- Technical Know-How
- International Ecommerce & Logistics
- New Product Development (NPD)
- A/B & Multivariate Testing
- User Interface Design
- Competitive Analysis
- Roll-Up the Sleeves, Can-Do Attitude
- Team Leadership & Development
- Utilization of Social Media
- Process Re-engineering
- Thrives in Fast-Paced Environment
Work Experience
FiftyOne Inc - global eCommerce solutions provider
June 2010 - present
FiftyOne empowers international
ecommerce for top U.S. retailers including Barneys New York,
Bloomingdale's
Crate and Barrel,
Gilt,
Macy's,
Overstock.com,
Sears,
True Religion
and 100+ more Internet Retailer top 100 merchants.
Vice President, Product Managment
promoted 2012
Director, Product Managment
2010 - 2012
Key Accomplishments:
- Designed and launched the international hub processing application that is operated in DHL Exel facilities. The Hub App was launched on time and processed 80% of the FiftyOne package volume in the first 45 days without any operational challenges.
- Envisioned a plan to widened the conversion funnel by driving international consumers to merchant websites via Port51. Designed, built, and launched an international shopping portal test website in 12 weeks in order to capture holiday 2011 learnings.
- Created the international marketing toolkit, which enabled merchants to offer country specific marketing to their international customers and allow their non-domestic consumers to "shop like a local". The features resulted in a 10% increase in carts started
- Decreased order abandon rate by 5% via on-going improvements to the Landed Cost Calculator ensuring the most viable and attractive quote is offered to the international consumer.
- The only member of the management team to win the quarterly CEO excellence award for living the company values (Customer Focused, Innovation, Ownership, Teamwork and Fun)
- Created an ambitious and innovative 12-month rolling roadmap, a goal that was previously considered impossible in an agile development environment.
- Revolutionized the FiftyOne product by building FiftyOne Services that exposed all features as public facing APIs.
- Establish a process to identify risks, mitigate identified risks and determine metrics of success for each new product feature, allowing us to prioritize based upon ROI and risk appetite.
- Identified that the 2012 roadmap contained more than five times the effort than our existing engineering capacity. As a result FiftyOne executed "the surge", a plan to triple the engineering resources and supporting departments to achieve our strategic goals.
- Recruited, hired and managed a top notch team of product managers, project managers and technical communicators.
MyPhotoAlbum Inc - Consumer & Professional Photo Services
Sept. 2000 - June 2010
MyPhotoAlbum is a collection of consumer amd professional photo and video sharing services, MyPhotoAlbum,
PolaroidStudio, and dotPhoto. Formally FortuneCity.com
Inc., services included paid and free web hosting and domain services.
Vice President, Product
promoted 2008
Key Accomplishments:
- Successfully executed rapid two-month deployment of Polaroid Studio, Polaroid's online photo and video sharing service for the announcement of Lady Gaga as Creative Director.
- Planned and executed social media strategy that included Facebook Fan Pages, Facebook Applications, Twitter and other social media platforms making the photo services appealing to a younger demographic.
- Conceived the professional services product where photographers earn revenue by selling photos on a brand-able platform. More than 50% of all print purchases are from this user group
Director of Photo Services
promoted 2005
- Served as art director and marketing manager for all product collateral. Steered creative direction of MyPhotoAlbum, including, creating the look and feel of the member albums as well as the acquisition website and marketing materials.
- Responsible for rapid 3-year growth of MyPhotoAlbum global customer base, 150% revenue growth year-over-year, 250,000 active members hosting over 60 million photos, and top 15 Alexa rated photo-sharing service.
Manager design services
promoted 2004
- Directed all aspects of web design service offerings including creating proposals and process documents, web site designs and code for customers.
- Managed the department's team of designers, developers and account managers.
- Represented FortuneCity.com in all sales and information gathering meetings.
Product Manager
promoted 2003
- Created project plans and GUI site flows for all website enhancements and redesign projects.
- Developed testing procedures for all new projects involving ecommerce.
- Planed and implemented a demo application for white box web hosting services and simplified purchase process, which increased free to paid service conversions by 400%.
Senior Web Builder
Sept. 2000 - Jan. 2003
- Served as senior web developer for corporate properties utilizing skills in HTML, DHTML, JavaScript, Java, ASP, and JSP.
- Designed all corporate websites including: Fortunecity.com, Ampira.com, V3.com, AmpiraMedia.com and Hotgames.com.
Jessy's World - web design and development
owner
Sept. 2001 - Jan. 2006
- Built a large freelance client base including clients such as Time Warner Inc., Cosmopolitan, Food and Wine, Good Housekeeping and many others.
- Established and maintained client relationships, created project plans, proposals and estimates for all projects.
- Designed, developed and maintained all web sites, newsletters and ads for all clients.
NBNTech Inc - eCommerce Solutions Provider
project manager
Sept. 1999 - Sept. 2000
- Project Manager, Webmaster, and content writer for web sites, insured Flash and PhotoShop expectations were met. Supervised development in ColdFusion, DHTML, and JavaScript.
- Researched and created web-hosting procedures, FAQ's, pricing, and online transactions for corporate web hosting site.
Bivings Woodell - Online Public Relations Firm
Research & Strategy Team
April 1999 - Sept. 1999
- Project Manager, Webmaster, and content writer for web sites, insured Flash and PhotoShop expectations were met. Supervised development in ColdFusion, DHTML, and JavaScript.
- Researched and created web-hosting procedures, FAQ's, pricing, and online transactions for corporate web hosting site.
Senator Tom Daschle - Minorty leader of the US Senate
Special Assistant to the Press Secretary
April 1998 - Sept 1998
- Created press releases and media reports which represented Senator Daschle and analyzed senatorial press.
- Analyzed senatorial press, researched, planned and organized press conferences for Senator.
Technical Skills & Knowledge
Technologies
- Utilized - Active X, AJAX, ASP, CSS, CGI Scripting, ColdFusion, DHTML, FBML, Flash Action Script, HTML, Java Applets, JavaScript, JSP, Jquiry, LAMP Stack, Mootools, Open Source Software, PHP, Ruby on Rails, RSS, XML
- Managed Use of - Amazon Cloud Storage, Apache, DNS, Flex, Java, MySQL, Perl, Python, Shell Scripting, Tomcat
Web 2.0, Blogs & Social Networking
- Created and Maintained - Facebook Applications, Facebook Fan Pages, Facebook Groups
- Utilized - Facebook Fan Pages, Facebook Groups, Twitter, TwitPic, Cotweet, bit.ly, del.icio.us, Wordpress, Drupal, Blogging Software
- Managed Creation Of - iPhone Application Development
Graphics, Video & User Interface
- Adobe Photoshop, Adobe Image Ready, Adobe Illustrator, Flash, FLV Converters, Balsamiq, GUI, Macromedia Fireworks, ScreenFlow, Usability
Advertising & Marketing
- Real Media Ad Serving Software, Instream Video Ads (.flv), Ad Networks, Search Engine Optimization, Email Newsletter Software, MailChimp, EmailLabs, Constant Contact, Topica, Hitslink, Google AdSence, Google AdWords, Google Analytics, Facebook, MySpace, Twitter
Project Management
- AgileZen, Trac, CVS, SVN, Source Safe, Twiki, DotProject, Microsoft Project,
Visio, Google Docs
CMS, eCommerce & Order Fulfillment
- OsCommerce, Magento, ZenCart, Drupal, Demandware, ShopSite
Payments and Fraud Prevention
- PayPal, Google Paymemts, Retail Decisions, CyberSource, Authorize.net
Bugs, Support & Documentation
- Bugzilla, Confluece, Jira, Parature, RoboHelp, Pivot, MediaWiki, Sales Force, Support Wizard
Operating Systems
- Utilized - Windows XP, Windows Vista, Mac OSX, Unix, Suse
- Managed Use of - Linux, Red Hat, Mandriva, Solaris
education, awards and memberships
Education
University of Maryland at College Park
Bachelors of Arts in Communication
Awards and Honors
- First member of the management team to win of the quarterly FiftyOne CEO Excellence award
- Winner of 17 Web Design Awards
Memberships
- Board of Directors Member - The Encore & Live Out Loud - non-profit organization
- New York Product Management Association & Girls in Tech
Portfolio
Below are a few of the web design and development projects I have done "for fun" in the last few years.
